Change 1 Reference And You Can Change It All!

Take some issue that you’re stuck on and write it on a clean piece of paper.

Once you’ve done that, identify someone who knows absolutely nothing about this issue, it’s circumstances, the industry or people involved.

Invite them to hear your idea and ask them to

“Help me identify the alternatives I’m not noticing!”

Write down every alternative without editing or criticizing it. You may spot an instant “Ah Ha!” or you may want to let them sit and stir up your thinking for a few days, so that your own mind can start to play with them.

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