Setting up a home-based business can be a great way to take control over your time, freedom and business building activities. You can imagine creating all the success you want if you put all your ducks in order: • You’re a self-starter? Check. • You’ve got marketable skills? Check. • You’ve got all your equipment, resources and contacts? ...
My client confessed this week. If he had it to start all over again right now, here is how he’d use his expertise to create immediate and endless income for himself. Re-Position Yourself Professionals are among the most resistant entrepreneurs you’ll find. They take their technical expertise, go out to ‘go it alone’ or build a small ...
Small Business Owners often miss using 2 key actions that can accelerate their business growth with ease. Most often, they miss using these actions because they’ve never seen anyone else do them either. It usually come from the silos that most businesses use to get things done ‘efficiently.’ Everyone has specialized and only come together to ...
The average small business relies on networking and customer word of mouth to build their client base and sales volume. One of the keys to being the first choice of your ideal clients is by establishing yourself as an expert in your field.Little know and seldom spoken of, the easiest credibility building activity you can ...
Business Marketing begins with a secret ingredient. You want to craft all your marketing activities around the frustrations, challenges and fears of your customers. The benefit here is how you create marketing with the clearest focus, in words that resonate for your buyer, rather than as advertising about what you personally want them to value. You’re ...
One of my favorite games to play with my cousins was “Truth or Dare.” It had the same feeling as ‘trick or treat’ – you get to step up to a challenge and face it head on, quickly. And it often required ingenious thinking to make it through the challenge, sharing a sensitive answer or ...
Entrepreneurship is a passion game. The reason your business succeeds will always come back to having a clear vision of what you want to accomplish. That clarity is the fuel to fire all of your momentum in building your business. The good thing is you can use that clear sightedness on purpose with these 4 easy ...
If your goal is to grow your business, there are several ways to make sure you are getting the best bang for your marketing buck. Rather than trying to be known for everything you do for your customers focus your marketing using these steps: 1. Pick a single topic – Yes, I know you’re expert at ...
One of the most important questions you have to answer for yourself as you build your business is who is your target market. This is especially true now with the economy putting pressure on you and your competitors vying for the budget conscious customer. I have found that there are 3 questions that you need to ...
Business building is a marketing game - the greater your marketing focus (the number of ways you keep your message on the results your clients want) the greater all your results will be - results like products and services, prospects, customers, and profits. The challenge for most business owners and entrepreneurs is to be able to ...