Change 1 “Marketing Moment” And You Can Change It All!

Not all of the holiday cards I receive go in the bin.

Every once in a while the card is an exquisite photograph that is so beautiful I put in on my window ledge, call the sender and tell them how much I appreciate it, and keep it for months. It enlivens my life and reminds me of them every time I see it. Other people see it and we end up having wonderful conversations about the card, the image, the person who sent it.

That’s moment of marketing that builds a relationship.

So before you invest your resources to send out mass holiday mailings, ask yourself:

“What is this adding to the receiver’s life?”

And send something worth putting on a window ledge for a month or two.

November 19, 2007 | Filed Under Marketing 

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